How to Make Content That Blows Up (Without Wasting Time on Stuff No One Cares About)

Why Most Businesses Fail at Content - and How to Do It Right

Let’s just get one thing out of the way: most businesses are throwing words and pictures into the internet void, hoping something sticks. And, well, it rarely does.

Why?

Because people are out here posting stuff with no real reason for anyone to care. No proof, no track record, no story that makes someone think, “Ok, maybe these folks actually know what they’re talking about.”

See, before anyone clicks, likes, or sticks around, there’s this little voice in their head whispering:

“Why am I even paying attention to this?”

And that question? That’s the difference between content that fuels a business and content that just sort of floats in digital limbo.

So, let’s break this down into something that actually works - no fluff, just the stuff that makes money move.

Step 1: People Only Listen to Those Who Prove They’re Worth Listening To

Alright, so you ever notice how some random person on the internet can give amazing advice, but no one takes it seriously? Yet, a billionaire can post something barely coherent, and it spreads like wildfire?

Yeah, that’s because people don’t just listen to what’s being said - they care about who is saying it.

So, if a business wants people to care, it has to stop barking out advice like some self-proclaimed guru and start showing actual results.

This means flipping from:

❌ “Here’s what you should do.”

✅ “Here’s exactly what we did, and here’s what happened.”

And, well, it’s not just about what you say, but how you say it.

A business can have all the right strategies, but if the delivery sounds like a lecture, people tune out. They want stories, proof, and a little bit of personality - because, let’s be real, no one wants to feel like they’re reading a textbook.

Step 2: You’re Not Posting Enough - Not Even Close

So, this is where a lot of brands completely miss the mark.

They post a couple of times a week, get meh engagement, and then sit around wondering why nothing’s happening.

Look, if the goal is to get actual traction, the volume needs to be 10x what feels “reasonable.”

📌 Case in point:

We know one company went from posting 7 times a week to 80 times a week. What happened?

✅ 300K+ new YouTube followers

✅ 400K+ podcast downloads per month

✅ 1M+ people paying attention

✅ 400+ inbound business inquiries every 30 days

And it wasn’t some magic formula. They just turned up the dial.

So, yeah - posting once a day? That’s basically whispering into a hurricane.

Step 3: Test Before You Scale (Twitter Is Your Best Friend)

One of the smartest ways to stop wasting time on bad ideas is to test them out before committing to long-form content.

And the easiest way to do this?

Twitter.

This little corner of the internet works like a real-time idea lab - you throw something out, see if people react, and only expand on what actually sparks interest.

📌 Simple process:

1️⃣ Post 5+ tweets a day - thoughts, insights, strategies.

2️⃣ Look at what takes off.

3️⃣ Turn the top tweets into full YouTube videos, blog posts, or podcasts.

Instead of guessing what people want, this turns the audience into built-in content validators.

Step 4: Stop Overthinking Video Production (Your iPhone Is Fine)

A lot of businesses think they need studio lighting, three cameras, and a $5K setup before they start making video content.

In reality? Some of the best-performing videos were shot with a shaky phone and no fancy editing.

Because, at the end of the day, the message matters more than the production.

📌 Keep it simple:

• First 3 seconds = the hook. If people don’t care instantly, they’re gone.

• Make it sound like a conversation. People don’t want corporate robots talking at them.

• Use an actual format:

• Hook them in.

• Drop some insights.

• Wrap it up with something they can take action on.

That’s it. No need for cinematic masterpieces - just talk to people.

Step 5: Tell People What to Do Next (Or They Won’t Do Anything)

Alright, so here’s where businesses lose millions of potential dollars:

They put out content, people watch it, and then…nothing. No direction, no next step - just vibes.

Content should always lead somewhere.

📌 Best ways to direct people:

🔹 Push them to the website – “Check this out at [yourbusiness.com]”

🔹 Grow another platform – “Follow us over on [Instagram, LinkedIn, etc.]”

🔹 Collect leads – “Grab this free resource at [landing page].”

🔹 Ask them to share – “Tag someone who needs to see this.”

If a business doesn’t tell people what to do next, guess what? They won’t do anything.

Step 6: Stop Copy-Pasting Content - Make It Fit the Platform

A lot of businesses take one video, post it everywhere exactly the same, and wonder why it flops.

The issue? Different platforms have different expectations.

📌 How to format content properly:

✅ YouTube Shorts → More storytelling, more depth.

✅ TikTok → Fast, engaging, often trend-based.

✅ Instagram Reels → Aesthetic, quick, and shareable.

✅ LinkedIn → More business-oriented, text-heavy.

If a piece of content isn’t formatted to match how people consume content on that platform, it’s going to get ignored.

Step 7: Multiply Every Piece of Content by 10

Content isn’t a one-and-done deal.

A single good video shouldn’t just be posted and forgotten. Instead, it should turn into 10+ other pieces of content.

📌 Example repurposing strategy:

🎥 One long-form video → 🎧 Podcast episode → 📄 Blog post → 📲 10+ short clips for social media

Instead of creating new content from scratch every day, use what already exists and break it into different formats.

Final Thought: The Playbook for Growth

Most businesses fail at content because they:

❌ Post too little.

❌ Talk like teachers instead of showing proof.

❌ Expect fancy production to do the heavy lifting.

❌ Don’t tell people what to do next.

❌ Think one video is enough.

If a business actually wants traction, here’s what needs to happen:

✅ Start testing small ideas before making full content.

✅ Crank up the volume - 10x more than what feels normal.

✅ Keep video simple - message > production quality.

✅ Make it clear what action people should take.

✅ Repurpose every good piece of content into multiple formats.

There’s no magic trick. Just more content, better content, and smarter content.

That’s it. That’s the actual formula.