Effective Growth Marketing: Tactics to Enhance Customer Loyalty
Growth Marketing: How to implement effective customer retention tactics to enhance loyalty, reduce churn, and drive sustainable growth.
The Customer Journey
Acquiring and retaining customers is crucial for any business, and it all starts with the customer journey. The below framework is one of several valid ways to outline this journey. It begins with initial awareness, before progressing to a decision event (such as an online conversion).
Awareness: Customers first learn about your product or service through marketing channels or word-of-mouth.
Consideration: They start comparing your offerings to competitors or alternative solutions.
Decision / Purchase: They decide to make a purchase and begin the buying process.
Experience: Customers use your product or service, interacting with your business through various touchpoints, such as customer support.
Re-Engagement: They revisit your brand via retention channels like email or SMS, or by returning to your website.
Referral: Satisfied customers recommend your product or service to others.
Each stage has key performance indicators (KPIs) to measure success. For example, video views and landing page traffic gauge awareness, while the purchase conversion rate measures decision effectiveness.
At Digitescu we prioritize understanding how effectively a brand guides customers through each stage of their journey. By focusing on the customer’s experience at each touchpoint, we uncover valuable insights that inform and refine our growth strategies. This customer-centric approach helps us create personalized, impactful marketing tactics that drive meaningful engagement and foster long-term loyalty.
Enhancing Value
A business’s true value lies in its ability to drive profits, both now and in the future.
Acquiring New Customers: Launching targeted social media campaigns to attract new customers.
Retaining Existing Customers: Optimizing communication throughout the customer lifecycle, such as during shipping and fulfillment, and sending promotional emails to encourage repeat business.
Understanding that profits come from customers, not just marketing channels or products, is crucial. Enhancing value means focusing on both acquiring new customers and retaining existing ones.
The Best Customer is Always Right
The cost of acquiring customers has increased due to competition and limited ad inventory. Therefore, it’s essential to focus on acquiring high CLV (Customer Lifetime Value) customers who will make repeat purchases.
To achieve sustainable growth, identify and replicate the traits of these valuable customers.
Testing and Discovery
Digital marketing has revolutionized measurability, allowing businesses to test and optimize their strategies.
Testing is key to discovering what works. Marketers can experiment with different variables, adopting the successful ones and discarding the rest.
For instance, performance creative testing involves presenting various creative and messaging options to identify which drive the best results in metrics like clicks and purchases.
By continuously testing and optimizing, businesses can ensure they are making informed decisions that propel growth.
